Keap Broadcasts Library Management (Email & Text Messages)
Organized and managed a broadcast library in Keap for fast QA, repeatable sending, and performance visibility.
Email Marketing & Reporting
Keap Email Broadcast Reporting & Historical Performance
Tracked broadcast performance in Keap using engagement and deliverability metrics to guide ongoing optimization.
Overview
Managed and reviewed Keap email broadcast reporting across a large send history. Used open/click performance, bounces, and opt-out signals to improve deliverability, timing, and segmentation decisions.
What I Did
- Audited broadcast KPIs (open rate, click rate, opt-outs, bounces)
- Compared unique vs total engagement to measure true audience activity
- Used reporting trends to refine subject lines, timing, and segment logic
Tools & Features
- Keap Email Broadcasts reporting
- Saved searches/filters and criteria-based views
- Engagement KPI tracking and iteration workflow
Tags
Related Keap Skills
Email Marketing & Reporting
Keap Email Broadcast Metrics: Filters, Saved Searches & Engagement KPIs
Used Keap's broadcast reporting filters and KPI columns to evaluate engagement and deliverability at scale.
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