Email: lead capture to sales HighLevel

Workflow explanation

1. Someone opts in for a lead magnet. Immediately deliver the asset and set expectations for what comes next.
2. Apply tags for the lead magnet/topic so segmentation is automatic (and reporting stays clean).
3. Run a short, email-first nurture sequence that teaches and earns trust.
4. Use engagement to branch:
   • High intent: send a clear CTA to book a call or request a quote, then create an opportunity when they book.
   • Low intent: run a smaller re-engagement attempt and then place them into long-term nurture.
5. For non-bookers, reuse the same CTA with objection-handling follow-ups instead of random extra emails.