Workflow Mindmap

Email: free course to paid member Keap

A Keap flow to deliver a free course, track engagement, and convert engaged learners into paid members.

Workflow explanation

  1. Start the campaign on free-course signup and immediately deliver module 1.
  2. Drip remaining modules on a predictable schedule (and use goals to skip repeats when someone completes early).
  3. Segment by engagement:
    • Engaged learners get the membership offer (tight positioning and a clear next step).
    • Low-engagement learners get a re-engagement attempt before a softer CTA.
  4. When a purchase happens, apply the Paid member tag, stop free-course sequences, and begin member onboarding.
  5. Keep tags mutually exclusive (Free course vs Paid member) to avoid access and messaging conflicts.

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